ZAKEM COACHING + CONSULTING
CONTENT MARKETING & CUSTOMER JOURNEY
Client was seeking direction on how to strategically position offerings to launch new consulting business, primarily for her website.
AKG Insights advised on content structure for consulting website, and wrote initial descriptions based off of in-depth conversations about business goals and program offerings, along with industry research and analysis.
Worked with web developer to enhance content buckets, streamline customer journey on website, and finalize details before publishing.
CONTENT + WEBSITE EXCERPTS
Zakem Homepage Excerpt
Zakem Website Excerpt
While the content has been modified since AKG Insights worked with Zakem, our engagement helped strategically position Zakem’s offerings for their clientele.
Per Zakem: “Thank you for helping me gain confidence and clarity in my message. Although I iterated over and over again to get to where it is now, you got me pointed in the right direction.”